Portfolio
Explore examples of my high-impact campaigns and award-winning brand activations.
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Dexter: The Experience
To launch Dexter: Resurrection, Paramount+ teamed up with Fever for Dexter: The Experience—an immersive activation in Shoreditch. Guests became Dexter’s ‘Dark Passenger’, exploring 10 themed spaces including kill rooms, crime scenes, puzzles, and a bar, with narration by Michael C Hall.
Impact: It sold out in under 5 minutes, drew 1,300+ visitors, 20k+ waitlist sign-ups, 582M impressions, countless social conversations and Reddit threads, and boosted Paramount+ intent by 85%.
Results: Dexter: Resurrection was the highest premiere on P+ ever at time of launch in July 2025.
ADWEEK Experiential Awards Shortlist
GEMA UK Gold Award Recipient
London. July, 2025
Paramount+ at Sphere
Super Bowl LVIII
Paramount+ returned to the Sphere with a :90 brand presentation on “the largest screen in the world.”
This visual spectacle will tout that Paramount+ is the streaming home of Super Bowl LVIII and highlight our top IP and franchises.
Delivering 4+ Million Impressions on the ground and millions more across digital, social, and broadcast.
Las Vegas. February, 2023
USA. February 2023.
Paramount+ Super Bowl Spot
Sir Patrick Stewart Throws a Hail Arnold
A Mountain of Entertainment™
As the climb up Paramount Mountain continues, Miami Dolphins quarterback Tua Tagovailoa, Patrick Stewart and Drew Barrymore reach an impasse. While they're having trouble with their equipment, Patrick realizes there might be another way to take them higher... Stream the NFL on CBS, The Drew Barrymore Show and more on Paramount+.
AMC’s Mad Men FYC Campaigns
Led the FYC Awards Campaigns for Mad Men from 2012 - 2015
2014 FYC Campaign for Mad Men, partnering with The Martin Agency to deliver 1960s inspired vintage ads for 2014 Emmy's Nominations.
Mad Men was the most Emmy Nominated Drama in 2012
Most Nominated Basic Cable Show (at the time): During its run, Mad Men frequently set records for the most nominations for a basic cable series in a single year (e.g., 16 nominations in 2008, 17 in 2012), and became the most Emmy-nominated original drama series on basic cable.
Four Consecutive Drama Series Wins: It went on to win the Outstanding Drama Series Emmy for four consecutive years (2008-2011), a feat that tied the overall record for wins in that category and established AMC as a major force in prestige television.
USA. May, 2014
Paramount+
Peak Screaming Lodge Activation
A unique, spooky rendition of The Lodge to one of Los Angeles’s most trafficked shopping centers. Inside Century City Mall, mall-goers are invited to engage with an immersive, pop-up, Lodge-esque experience riddled with some of Paramount+’s spookiest films and series, including Monster High 2, Scream VI, Pet Semetary: Bloodlines, Yellowjackets, and A Quiet Place.
Sold out within minutes. Over 1500 guests per day.
Produced in partnership with 15|40 Productions.
Los Angeles, CA. Oct 2023
Paramount+ Coming in 2024 Campaign
Look ahead campaign highlighting the incredible content coming to Paramount+ in 2024.
Premiered during the Emmy’s telecast in 2024.
Global. 2024
Mad Men. The Final Season
AMC’s marketing campaign for the final season of Mad Men was built around the idea of closing a cultural chapter. The strategy focused on honoring the show’s legacy, elevating its artistic identity, and creating a sense of reflective nostalgia while driving conversation around how Don Draper’s story would conclude.
The final-season campaign adopted a commemorative tone—“The End of an Era”—positioning the last episodes as a historic television event. Marketing emphasized the show’s seven-season impact on prestige TV, fashion, design, and storytelling. The goal was to celebrate the brand while sustaining suspense about Don’s fate.
USA. 2015